Amazon ke paas aapke customer ka data hai.Aap ke paas kyun nahi?
Jab customer aap ki dukaan par saree, ring, ya khilona kharidta hai — bill banta hai, wo chala jaata hai, aur aap uska naam bhi bhool jaate ho. 6 mahine baad usko wapas kaun yaad karwaata hai? Amazon. Myntra. Ajio. Aap nahi.Retail Sathi wahi gap bharta hai.
Ye asli scene hai
Chhoti dukaan ka high-value customer kahaan jaa raha hai
Kapde, jewellery, khilone, gift — customer kabhi-kabhi aata hai. Beech mein jo yaad dilaaye, wahi jeetta hai.
Amazon, Myntra, Flipkart har 15 din me email + WhatsApp + app notification bhejte hain. Aap ki dukaan silent hai.
Ek lost customer sirf ek bill nahi — 3–5 saal ki lifetime value hai. Kapde/jewellery mein ye ₹50k–₹5L ho sakti hai.
Simple hisaab
Ek wapas aaya customer = 200–1000 messages ka payback
WhatsApp ₹1.80/msg, SMS ₹1.10/msg par. Ek saree ka ticket ₹2,000 — matlab ~1,100 WhatsApp messages ka kharcha ek hi customer nikal deta hai.
Aap ka customer aap ka hai — usko yaad rakhne ka haq bhi aap ka hai.
Retail Sathi koi generic bulk-SMS agency nahi hai. Ye chhote retailer ke liye bana ek apna retention system hai — jahan aap ki customer list aap ki hai, koi platform nahi. Har birthday, anniversary, festival aur naye stock par aap decide karo — kise yaad dilana hai.