Category playbooks
Aap ki dukaan ke liye kya work karega?
Har category ka apna repeat cycle, apne triggers, apne message templates. Copy-paste ready.
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Kapde / Boutique
Repeat: 4–8 mahineTicket: ₹800–₹5,000
Kab bhejo
Wedding seasonDiwali / Eid / RakhiNaya collectionSale last day
Ready message templates
Namaste Priya ji, aapne pichhli baar jo blue saree pasand ki thi — us se milta naya collection aa gaya. Sirf aap ke liye 10% off.
Wedding season shuru — aapki family functions ke liye designer sarees ka new arrival dekh lo. Store visit karo aaj.
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Jewellery / Imitation
Repeat: 6–18 mahineTicket: ₹2,000–₹50,000
Kab bhejo
AnniversaryKarva Chauth / TeejAkshaya TritiyaNaye design
Ready message templates
Namaste Sunita ji, aap ki anniversary aa rahi hai. Pati ji ke liye new collection ready — private preview book karo.
Akshaya Tritiya offer — 22K jewellery par making charges 20% off. Sirf 3 din.
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Khilone / Toys / Kids Store
Repeat: 3–6 mahineTicket: ₹300–₹3,000
Kab bhejo
Birthday reminderSchool reopenRakhiNaye educational toys
Ready message templates
Aarav ka birthday 10 din me — is baar remote car ya lego set? Store me new arrivals dekh lo.
School reopen offer — bags, water bottles, tiffin par 15% off. Sirf is hafte.
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Gift / Home Décor
Repeat: 3–12 mahineTicket: ₹500–₹10,000
Kab bhejo
Anniversary / birthdayDiwaliHouse-warmingReturn gifts
Ready message templates
Priya ji, aap ki friend Neha ji ka birthday 5 din me — ready-to-gift hampers ₹500 se shuru.
Diwali gifting collection launched — corporate + family pack dono available. Bulk discount pe.
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Cosmetics / Perfume
Repeat: 2–4 mahineTicket: ₹300–₹2,500
Kab bhejo
Empty-refill reminderNaye launchWedding seasonFestival
Ready message templates
Namaste Ritu ji, aap ki favourite Lakme lipstick ka new shade aa gaya — try karne aa jao.
Wedding season — bridal makeup kit 20% off sirf regular customers ke liye.
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Optical / Sunglasses
Repeat: 12–24 mahineTicket: ₹1,500–₹8,000
Kab bhejo
Yearly eye checkupFrame replacementSunglasses seasonKids school year
Ready message templates
Rakesh ji, aap ke chashme ko 14 mahine ho gaye — free eye checkup book kar lo, weekend slots khali hain.
Bacchon ke school year se pehle eye test — free checkup + 20% off on frames.
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Footwear
Repeat: 6–12 mahineTicket: ₹800–₹4,000
Kab bhejo
Season changeSchool seasonFestivalNaya sports collection
Ready message templates
Monsoon start — waterproof footwear collection ready. Store me aa jao is weekend.
Naye Nike / Adidas arrivals — regular customers ke liye pehla preview.
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Mobile & Accessories
Repeat: 6–18 mahineTicket: ₹500–₹5,000
Kab bhejo
Naya phone launchCharger/cover replacementFestival offersEMI reminder
Ready message templates
iPhone 17 stock aa gaya — pre-book karne wale customers ke liye ₹2,000 extra exchange.
Aap ka charger 8 mahine purana ho gaya — original replacement ₹599 me, aaj hi.
Aap ki dukaan ki category alag hai?
Retail Sathi kisi bhi high-consideration retail par kaam karta hai. Ek baar ₹499 de kar try karo — nahi jamega to koi commitment nahi.
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